Every drop counts: A look at water security — and why innovation matters

This World Water Day, Entrepreneur Middle East published a wide-ranging piece contributed by A1RWATER.

“Every Drop Counts: Here’s Where Water Security Efforts Are Missing the Mark.”

The article explores the historical context and future implications of global water scarcity — from early signs in the 1800s to the UN’s establishment of World Water Day in 1993. It also reflects on the ongoing gap between access and availability, with climate change, population growth, pollution, and outdated infrastructure all contributing to mounting stress on global water systems.

In regions from the U.S. Southwest to Sub-Saharan Africa and South Asia, the underlying message is clear: traditional infrastructure alone will not meet future demand.

The article highlights atmospheric water generation (AWG) as one of the emerging solutions gaining traction worldwide — a decentralised, infrastructure-light approach that sources clean drinking water directly from air. With growing adoption across Asia Pacific and the Middle East, AWG is becoming a critical part of the conversation around long-term resilience and sustainability.

Recent progress in the UAE includes A1RWATER’s opening of the largest AWG bottling facilities in Dubai, capable of producing more than 100,000 litres of water from air per day. The article also highlights the Fairmont Bab Al Bahr in Abu Dhabi, an A1RWATER hospitality project, which has generated over 700,000 litres of water from air since 2023.

As water challenges intensify, we believe a systems-level shift is underway — one that blends smart technology, environmental responsibility, and local adaptability. Solutions like AWG are part of that shift, helping businesses, governments, and communities rethink how water is sourced, delivered, and sustained for the future.

Read the full article on Entrepreneur Middle East:
Every Drop Counts: Here’s Where Water Security Efforts Are Missing the Mark